Your Flash Website is Invisible on the iPad

Your Flash website will not work on the iPad.

There is much controversy about Flash websites displaying on the iPad. If the iPad does not support Flash, wedding portfolio websites will not be viewable on an iPad.

Apple’s freshly announced iPad is a lot of things to a lot of people, but it appears that it’s not going to be the device that proves the appropriateness of Adobe Flash for enjoying rich media device on a mobile device. Better luck next time, Adobe! – engadget.com

While Flash is present on nearly every Apple desktop and laptop computer, the company decided that Flash would not be used on the iPhone. Apple has argued that the Flash technology is too slow and unduly taxes laptops and netbooks. The company also has concerns over Flash’s vulnerability to viruses and other malware, as well as the way Flash-based content can voraciously consume battery life. – nytimes.com

Apple believes Flash is responsible for at least one-third of all the crashes on the Mac OS. At an all-hands meeting with Apple’s employees last week, Jobs reportedly unloaded on Adobe, which owns Flash, calling the company lazy and its software ridiculously buggy. The iPad doesn’t play Flash because soon no one will be using Flash, he allegedly declared. – slate.com

The iPad will change the future of media delivery in the future. Even if the iPad is not a success, the future of media delivery requires successful optimization and speed. With this in mind, I’m converting all of my web content from Flash to other web technologies that are optimized for speed, ease of use, and aesthetic beauty.

What are you doing to plan for the future of media delivery?

Seth Godin – Radically Overdeliver

Seth Godin’s ideas on marketing, respect, and the ways ideas spread are a daily treat in my RSS feed reader.

This article first appeared on Seth’s Blog on February 2, 2010. There are a million ways to market your wedding photography business (most of them are expensive and ineffective). The way I prefer to seed for future referrals is to radically overdeliver. It’s a simple idea that has the power to change your entire marketing strategy. Let it sink in.

The least I could do

One way to think about running a successful business is to figure out what the least you can do is, and do that. That’s actually what they spent most of my time at business school teaching me.

No sense putting more on that pizza, sending more staff to that event, answering the phone in fewer rings… what’s the point? No sense being kind, looking people in the eye, being open or welcoming or grateful. Doing the least acceptable amount is the way to maximize short term profit.

Of course, there’s a different strategy, a crazy alternative that seems to work: do the most you can do instead of the least.

Radically overdeliver.

Turns out that this is a cheap and effective marketing technique.

|Original post on Seth’s blog.|

Apple Releases Aperture 3

Finally, Apple’s Aperture brings Presets and Faces to Aperture.

There are over 200 new features in Apple’s Aperture 3. There are a few that I’m excited about:

Faces: I have used Faces – Apples facial recognition system – for creating collections of images tagged by name in iPhoto. The technology is amazing. Essentially, you select a face, add a name to the face, and the software easily creates unique collections using facial recognition.

Presets: I left Aperture 2 for Adobe Lightroom because Aperture 2 did not support presets. I am a wedding photographer that uses presets sparingly. I tend to use presets to make slight bulk adjustments to groups of images. The addition of presets in Aperture 3 will allow for an entirely new market of presets that will, essentially, make post-production workflow using Aperture much improved.

Brushes: Again, Aperture is simply catching up to Lightroom with Brushes. Much needed and much improved.

I ordered my trial version of Aperture here and am excited to test out the new features for Aperture 3.